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Digital marketing and customers on internet. Business person holding network structure and

Who are our visitors to Downtown Oakville?

  • Who is visiting Downtown? Where did they travel from?

  • How far do they come from?

  • When do they visit?

  • What are the demographics, mindsets, retailer preferences, leisure activities and media habits for our priority lifestyle segments?

We partnered with the Toronto based data and analytics company Environics to analyze our customer data and create insights we can use to build our marketing strategies. To understand our audience they looked at privacy-compliant mobile movement data collected from location-enabled mobile devices.

Here is a high level overview of what we learned (2021):

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